Imabari towels, which have a history of about 130 years in Imabari City, Ehime Prefecture, are printed with eight key visuals of KAWAII COMPANY born in Sebastian Masuda's atelier. The long size makes it easy to hang around your neck or dry your hair, and one towel can be used from head to toe. It is firm yet soft, and when you place it on your skin, it absorbs water with a snap, which feels great. Enjoy the kawaii style that suits your occasion.