The evolution of towels: "Imabari Muffler (Season)"

Gardening, shopping, walking, etc. From your usual walks to travel destinations, it's the perfect companion for any season. Comfortable. You can't wipe away sweat with a scarf, but this is OK. The "Imabari Muffler" made by a long-established towel manufacturer in Imabari is great.

The fabric is made of organic cotton warp and has a flat weave with no pile. Different weaves are mixed together, giving it a slightly...striped look.

All of the colors are exquisite and beautiful, so I hope you enjoy discovering new colors.

Here's a close-up of the material. I took the photo after washing it once. You can use it as much as you like and wash it as much as you like. The more you wash it, the more it will soften and develop a more refined look, and the more you'll love it. The fringe is cute, too.

It's long and easy to wrap around. It goes great with a T-shirt.

Even if you wrap it roughly and carelessly, it still looks cute.

Anyone, regardless of age or gender. Depending on the color you receive, you can give it as a gift, thinking, "Oh, this color seems to be that person's favorite!"

Wear it around your neck while working in the fields... or wrap your harvest on the way home. You can't use it in such a fun way with a normal scarf. When you're working in the fields and it's hot and you're sweating, you can wet it with water and use it like a towel. Of course.

You can fold it in half width-wise and roll it neatly (left), or you can just roll it loosely as is (right).

If you fold it neatly and stack it for storage, it may end up with creases, so I think it might be a good idea to roll it up and store it.

It goes well with shirts and blouses.

Punchy colors go surprisingly well together. Part 1

Punchy colors go surprisingly well together. Part 2

We want you to enjoy discovering new colors, so we'll be offering a variety of colors, including pale and strong ones.

It comes in a cute package, so it can be given as a gift.

[LOVE Local LOVE Story] In Imabari, Ehime Prefecture, a sacred place for producing towels, there are over 100 factories that twist, dye, and weave yarn. Imabari, which has been responsible for producing towels for 100 years, has prospered as a production center for white cotton and a cotton textile industry since the Edo period. "Miyazaki Towel" is a long-established towel manufacturer in Imabari that has been in business for over 120 years. Already in 1990, we were a challenger and started producing towels using organic cotton.

[Learning from the past to create new things. From collar wraps to "towel scarves."] In the 1990s, the previous president of "Miyazaki Towel" was searching for new designs for towels when he discovered documents that showed "imported towels" from the Meiji period (when Japan still only had tenugui). Records showed that they were highly valued as collar wraps at the time due to their soft texture. Inspired by this, learning from the past to create new things, and based on the concept of "wrap it around your neck and walk," the "Imabari scarf," which is light and easy to use, was born using new technology cultivated by the long-established towel manufacturer.

Imabari scarves look good on everyone.

[Social Good! ... Things and actions that have a positive impact on the global environment and society] Of course, using organic cotton is wonderful, but ... Speaking of Shikoku, it's the pilgrims. In each region, the culture of "hospitality" where local people offer tea and sweets is deeply rooted ... The previous owner of "Miyazaki Towel" would hand out "Imabari scarves" to pilgrims as a form of hospitality so that they could walk comfortably on their way. LOVE Local, LOVE Cuiture, LOVE Story ... It would be wonderful if we could all love our hometowns, local industries, and the stories behind the things. In Imabari, the birthplace and holy land of towels. The "Imabari scarf" has a truly lovable "story behind the thing". How nice. Social Good in every way!

Last summer, while cycling to the station every morning, I thought, "I want to wipe away my sweat, but I don't want to get on the train with a tenugui wrapped around me..." and was searching for "something that can wipe away sweat, can be washed easily, is fashionable, and is made of a material that I like," and that's when I came across this "Imabari scarf." First of all, I was drawn to the cuteness of the packaging, and I liked everything about it, such as the fact that it is made by a long-established company in Imabari and that it is made of organic cotton. And not only do I use it, I thought, "I want to introduce it at Who's Note!" so I contacted them. And so we started carrying it. It's really good. It's great. It's comfortable. I recommend it. Fu, Owner of Who's Note